Most important is ... paperPaper in printing and printing is probably the most important thing next to paints. Without it, printing would not be possible. Paper as a material has been known since 105, n. E., That is for a very long time.
However, it was not until the twentieth century that more and more types of paper for various applications were invented.
And now we have paper chalked, white, slippery, coated with plastics, etc.
All this to achieve different results of advertising and journalistic printing.
The end result of the printed item depends on the choice of paper, its durability and durability.
Good printing and design
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Everyone likes when the leaflet is colorful, aesthetic and legible.
However, a lot depends on the project itself, in other words, graphics preparing the files for printing.
He must be aware of the basic matters regarding composition and layout.
A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing.
A leaflet looks better on shiny and smooth paper than on a torn parchment.
The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?